about arthur
ABOUT ME
architecture and urban design
PERSONAL PROJECTS
KNOWLEDGE SHARING
HOUSES ZINES
graphic works
FRENCH CINEMA DAYS
BASTILLE DAY SAN FRANCISCO
FRENCH TALENT USA
MISC.
not so much work
PHOTOGRAPHIE
SAKE BREWING
Bastille Day SF Festival
For the Bastille Day SF Festival, organized by the official committee of French associations in the Bay Area, the Consulate, SF Parks and Rec, and MerciSF, I took on the challenge of refreshing a pre-established graphic identity. My goal was to honor the event’s core French themes and color palette while giving it a refreshing twist, ensuring it felt both timeless and exciting by subtly modernizing the visuals, from posters to digital assets. I aimed to create a strong, recognizable identity that could become a consistent hallmark of the festival, year after year. It’s all about celebrating tradition while building a visual legacy for San Francisco’s French community.